Origin of the Name: The word sababa means cool or great in Hebrew. It’s a slang word that has become main stream in Israel. It’s meant to shows enthusiasm for a subject – like food and its rich history – which is pretty sababa in our eyes.
Founder: Samantha Cohen
Years in Business: Less than a year. When I decided to dive head first into launching this bakery a few months ago, I knew I had to integrate my passion for history. It was really the only way I envisioned it – a bakery with a purpose. I wished to share the knowledge that I had gained about food and its origins with my neighbors. And what better way to do that then with yummy food?
Mission: The Sababa Kitchen believes that every food has a background, a story to tell. It is our mission to share that unique story with the people of New England. We do so by personifying our baked goods and creating a unique “upbringing” that highlights a specific time in history. Why? Because history is important – it helps us understand the past and shape the future. Teaching history through delicious baked goods might just help us have a better tomorrow.
What products/services does your business offer?
The Sababa Kitchen sells individual baked goods like babkas, challahs and cookies from around the world. We also offer individualized party favors, in which we work with our customers to create unique “logos” for weddings, birthday parties and more. Our goodies can be found at different farmers markets in New England, pop-ups and online!
Have you participated in the Egleston Market before?
This will be our first time participating in the market and we are so excited!
What are you most looking forward to while participating at the 2018 market?
Interacting with our neighbors is what we are most excited about. As a new company, it is important to us that our future customers know they are supporting a local, woman-owned business. We want them to not only love our products and the history they tell, but to get to know us as well!
What is your favorite or most unique product/service you will be offering to market-goers this year?
Our baked goods aren’t just delicious treats to enjoy, they also have a story to share. Each bread or cookie comes with a postcard that tells their individualized story. For example, our “American Favorite” Babka shares a story of a young women from Budapest (Mrs. Babka) who moves to the United States in 1850 in search of freedom and human rights. Through the years in the U.S., she discovers peanut butter and strawberry jam – two ingredients she will treasure in her dough forever.
About the Logo: Our baked goods, which have figuratively traveled all over the world, needed a vehicle on which to do so. But it couldn't just be a modern airplane or a train that only travels on land, it had to be something magical. A hot air balloon, which represents travel, exploration and fantasy was the ticket. However, our hot air balloon is even more unique - it replaces weights around the basket with common kitchen utensils: a tea pot, a whisk, and a pan. Because in reality, it's not the pastry or loaf of bread which did the traveling, but the mothers and grandmothers who guarded their family recipes and cookbooks as they migrated to new places and opportunities.
What has been, or do you hope to be, the most rewarding part of participating in local farmers' markets?
As an avid farmers market goer, I have always believed that supporting local growers and food business is not only better for the environment and the local economy, but better for the community as a whole. At a farmer’s market, you get to try and purchase fresh flavors, connect with your neighbors and most importantly, know where the food you eat comes from. I hope that other customers realized how important it is to know that our small-batch products are baked in New England with a lot of love and hard work.
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